Category Archives: ecommerce

Adding Google Plus to your Yahoo Store

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Google recently launched their new social network plus. This new platform aims to provide Real-life sharing rethought for the web. This quick tutorial will walk you through adding this new feature to your Yahoo Store’s social sharing feature using simple RTML and CSS.  If you haven’t already added the social share feature then this walk through will help you knock … Read More

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web analytics installation primer

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Analytics software will always need a method to gather data from the visitors as they view the pages on your site. Most commonly this is gathered through a snippet of javascript that is added to your pages. From my experience I have found this to be a common reason most site owners steer clear of implementing analytics due to a … Read More

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create better user experiences through web analytics

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Analytics are common place in the online world but more and more I find site owners with no clue as to why they are installed and or how to find actionable  information in the reporting. This new attempted article series will provide some helpful tips for analytics users from a wide array of topics including software choices, installation, custom reporting, … Read More

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Build a custom add to cart button in Adobe Fireworks

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When a visitor reaches your product page you have fractions of a second to try and create a conversion. One technique is to create a graphic “add to cart” button that draws the eye and provides a clear call to action on that page. I use Adobe Fireworks to build these buttons for my clients due to its flexibility to … Read More

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Simple page level SEO for Ecommerce

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In today’s competitive e-commerce market there is always buzz about SEO and how companies now “specialize” in getting you to page 1 on Google. This simple guide is a practical “real world” method for doing SEO content optimization that doesn’t overwhelm and over complicate or cost a bundle. This is designed for the novice and provides a simple guide to … Read More

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