When a visitor reaches your product page you have fractions of a second to try and create a conversion. One technique is to create a graphic “add to cart” button that draws the eye and provides a clear call to action on that page.
I use Adobe Fireworks to build these buttons for my clients due to its flexibility to work in both raster and vector formats. Fireworks is a great tool for web graphics and smaller projects where Photoshop can seem a bit overboard. This is a method that was shown to me a long while back by a friend that provides plenty of room for further customization and style.
Build a custom add to cart button in Adobe Fireworks
Posted in ecommerce, web development Tagged adobe fireworks, buttons, ecommerce, graphic design Leave a comment
how to hide and show text with jquery
Developing online stores while attempting to optimize for conversion is a breeding ground for invention and progression. One issue several store owners are guilty of is over loading their shopping cart with walls of text regarding policies, shipping rules, and (hopefully) clear contact information. While this is all relevant information, visual appeal is the key to converting visitors into customers. One solution I have developed is a simple ‘show/hide’ script written in jQuery that provides a header sentence that is hidden until clicked upon expanding your policy information. Use this to clean up your latest shopping cart enhancements and enjoy the benefit of reduced cart abandonment.
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Simple page level SEO for Ecommerce
In today’s competitive e-commerce market there is always buzz about SEO and how companies now “specialize” in getting you to page 1 on Google. This simple guide is a practical “real world” method for doing SEO content optimization that doesn’t overwhelm and over complicate or cost a bundle. This is designed for the novice and provides a simple guide to consider when creating every page in your site. The results are a solid ranking that when coupled with the right keyword research can attain the rankings and sales all Yahoo! store owners are looking for.
How to Connect Google apps to a Yahoo Store
This Guide will take you step by step through configuring your Yahoo! Merchant Solutions account to use google apps for email, calendar, docs, and a few new recommended add-ons now provided through the market place. I apologize in advance if the title is a bit off since this tutorial only applies to next gen merchant solutions accounts and Store { legacy } customers don’t have access to these settings and control panels with out upgrades. If you are interested in upgrading your Store account into a Merchant Solutions account Please contact one of their techs to do an evaluation and make any recommendations prior to upgrading the account they handle this frequently and can help make it a smooth transition.
Posted in web development Tagged free, google apps, set up, yahoo merchant solutions, yahoostore 2 Comments
